nicole: it has been under scrutiny for cutting out promotions that ron johnson came on board and tried to do ways of apple and products at low prices, what we are trying to realize is like promotions and getting back and doing that. dave: do they think will go into the 400s? nicole: we ridge talking about analysts, bringing numbers down, but most of the people i've talked to think it is to the upside. liz: event allen has a different story. they're selling u.s. products to china but it took a hit today. they got a downgrade. markets spooked about this.